KEKEKO is an Algonquian word meaning "Sparrow hawk". The hunting strategy of the sparrow hawk assesses the situation from above before charging. This perspective allows him precise movements based on a complete control of its environment.

KEKEKO, is also a mountain diverting the flat relief of Abitibi. When climbing the mountain, you can see Abitibi, Témiscamingue and Ontario’s East border in an all-new perspective. The non-traditional approach concept related to the forest and the bio energy is what the founder wanted to develop in creating Foresterie KEKEKO Inc.